For each of the concerns expressed by Jill’s customers in the case, explain an alternative means for handling the concern. What are the potential long-run implications of how Jill is handling her current customers? What types of activities can Jill do after acquiring an account to enhance customer value and ensure long-term customer relationships?  

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For each of the concerns expressed by Jill’s customers in the case, explain an alternative means for handling the concern.
What are the potential long-run implications of how Jill is handling her current customers?
What types of activities can Jill do after acquiring an account to enhance customer value and ensure long-term customer relationships?